“It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date.” — Roger von Oech
I am tired of hearing the words B2B and B2C! I don’t understand why people continue to break engagement into categories.
I was in a meeting with a potential client last week and this discussion came up since their company is focused on effecting businesses and not consumers (B2B). I decided to bring up the discussion of how I believe B2B & B2C = BS and he immediately says “I don’t agree.” I then proceeded to explain myself and by the end of that part of our conversation he was shaking his head in agreement.
Here is why I believe B2B & B2C = BS…
In every sales transaction there are two people that are needed to make that transaction happen. A marketing plan is not designed to move a physical building is it? NO! You are developing a strategy to move an individual or individuals within a business to purchase a product or service from you.
In the new communication world we are living in it all comes down to engagement. People engaging with people! That is the point of social media. To be social. Think beyond a company logo and focus on your target consumer…that’s the secret when it comes to building out your Marketing/Communication strategy.
Jeff Mello
Founder, Evolution of Communication
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