In the Traditional approach to marketing there are only so many communication channels to choose from including TV, Radio, Print, Direct Mail, Magazines, Billboards, etc. so it makes it a little simpler to decide which ones to choose. A big part of the decision comes from what your company can afford to invest in Marketing.
When it comes to using Social Media as part of your company’s Digital Communication strategy the decision becomes a little trickier since there are a ton of Social Media communication channels to choose from.
It is impossible to effectively utilize every Social Media communication channel available since there is just not enough time in the day. Start with your consumer! Understand who your consumer is and then you can develop a Digital Communication strategy around them targeting the Social Media channels where they frequent.
Target the most effective Social Media communication channels to Listen, Learn, and Engage with your consumers and invest your time there. Don’t spread yourself too thin on Social Media communication channels that don’t attract your company’s consumers.
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Jeff, excellent reminder to have a social media plan in place and the plan should include understanding who the consumer is and what platforms will attract their attention.
I will admit that I like to bite off more than I can chew sometimes and social media makes that extremely easy. There are so many platforms to choose from! Time management and organization is the key to a great social media strategy.
PS I absolutely love that you include video in your posts! It’s part of my blog strategy. I can afford it but need to organize my time to develop.
Morning Deb,
I understand completely how easy it is to try and do too much. The problem is by trying to spread yourself too thin it leads to an ineffective strategy.
Glad you enjoyed the post and my use of video. It’s easier for me to speak my thoughts versus writing them.
I agree that we should concentrate on what is more effective for our customers than wasting time on ineffective tools. Then we can take the time we didnt waste to work another strategy. Thanks for sharing.
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